Angebote zu "Enterprise" (11 Treffer)

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Magento 2 DIY
21,99 € *
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Learn how Magento 2, the newest version of the eCommerce platform, works. Aimed at entrepreneurs, marketers, and other experts interested in eCommerce, this book is accessible for anyone who wants to learn how to use Magento with no previous experience. Magento continues to be a top choice for eCommerce solutions in small and large businesses. Magento 2 DIY shows you how to set up and configure Magento for your own project. You will learn how to use extensions, templates and enterprise features. Various techniques are taught in an easy-to-understand way with real-world examples. Get started with Magento 2 using this book. What You Will Learn Set up, configure, use templates, designs and extensionsUse the SEO and SMO features of Magento 2Optimize security and performanceIntegrate with PIM, ERP, CRM, and other enterprise systems Who This Book Is For Anyone who wants to learn the basics of all aspects of Magento 2. You do not need any previous experience with Magento.

Anbieter: Dodax
Stand: 04.06.2020
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Internet Marketing Start to Finish
27,44 € *
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This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an online sales engine to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

Anbieter: Dodax
Stand: 04.06.2020
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A Complete Guide to Portals and User Experience...
114,90 CHF *
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Build a Next-Generation Enterprise Digital Platform with Portals and UXPA Complete Guide to Portals and User Experience Platforms provides in-depth coverage of portal technologies and user experience platforms (UXPs), which form the key pillars of a modern digital platform. Drawing on his experience in various roles in numerous portal engagements, the author gives you different perspectives of the same technology platform.The first section introduces portal through multiple viewpoints to cater to a wide audience, including business, operations, development, integration, performance, and architecture views. The book details many novel and practically proven models and frameworks, such as portal value realization framework, portal assessment framework, portal evaluation model, portal infrastructure planning techniques, and portal integration techniques. You also learn about effective digital program strategies, including portal roadmap strategy, collaboration strategy, portal security planning, portal testing strategy, SEO, and analytics planning concepts.The second section dives into UXP and advanced topics. It elaborates on UXP design concepts, including UXP reference architecture, customer touch point analysis, user experience mapping, and responsive web design. It also looks at advanced topics, such as next-generation portals, portal trends, portal user experience strategy, omni-channel strategy, portal KPI, portal pitfalls and best practices, portal security, portal governance, digital program management, and portal performance engineering. In the third section, the book presents four case studies related to intranet portals, retail portals, customer service portals, and portal content management. It discusses business drivers, challenges, portal solutions, and solution benefits for each of the case studies.Written by a seasoned practitioner, this book balances the core topics of modern portals along with emerging technologies in the digital space. Suitable for the entire digital technology community, including IT managers, digital architects, developers, and testers, it provides you with a practical guide for successfully building best practices-based digital platforms with forward-looking features.

Anbieter: Orell Fuessli CH
Stand: 04.06.2020
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Enterprise Content and Search Management for Bu...
70,00 CHF *
ggf. zzgl. Versand

Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution--or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today's digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices--along with an illuminating end-to-end digital program case study. * Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system * Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs * Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions * Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study * Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today's hyper-connected world.

Anbieter: Orell Fuessli CH
Stand: 04.06.2020
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Enterprise Content and Search Management for Bu...
70,00 CHF *
ggf. zzgl. Versand

Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today s digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices along with an illuminating end-to-end digital program case study. Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today s hyper-connected world.

Anbieter: Orell Fuessli CH
Stand: 04.06.2020
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Beginners Guide to Digital Marketing: How To Fl...

The next thirty days could change the life of your business. How To Flood Your Website With Traffic in 30 days Learn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who has been guiding small businesses and national brands to Internet success for more than nine years. By using his 30-Day Plan, you'll have real, solid benchmarks for your success and tracking your progress toward making money with your latest endeavor through the application of digital marketing. This book will guide you, step-by-step, through the process of developing your presence on the Internet - from assembling your virtual team, to creating a website that will draw the right kind of traffic, to enacting an email marketing campaign to convert leads into customers who buy. Along the way, you'll navigate the complicated waters of SEO and social media. Through extensive examples, you'll come to understand how to address the needs of your target audience, making sure that as they enter into the buying cycle, they come to see your brand as providing solutions to problems they didn't realize they had. Lastly, with the 30-Day Plan, you'll see your enterprise grow in stages you can see with results you can measure. If you want your next product launch to succeed… If you want to increase the reach of your service… If you understand the value of a marketing program that's both comprehensive and simple to put into practice… you owe it to yourself to read Beginners Guide to Digital Marketing.

Anbieter: Orell Fuessli CH
Stand: 04.06.2020
Zum Angebot
A Complete Guide to Portals and User Experience...
102,80 € *
ggf. zzgl. Versand

Build a Next-Generation Enterprise Digital Platform with Portals and UXPA Complete Guide to Portals and User Experience Platforms provides in-depth coverage of portal technologies and user experience platforms (UXPs), which form the key pillars of a modern digital platform. Drawing on his experience in various roles in numerous portal engagements, the author gives you different perspectives of the same technology platform.The first section introduces portal through multiple viewpoints to cater to a wide audience, including business, operations, development, integration, performance, and architecture views. The book details many novel and practically proven models and frameworks, such as portal value realization framework, portal assessment framework, portal evaluation model, portal infrastructure planning techniques, and portal integration techniques. You also learn about effective digital program strategies, including portal roadmap strategy, collaboration strategy, portal security planning, portal testing strategy, SEO, and analytics planning concepts.The second section dives into UXP and advanced topics. It elaborates on UXP design concepts, including UXP reference architecture, customer touch point analysis, user experience mapping, and responsive web design. It also looks at advanced topics, such as next-generation portals, portal trends, portal user experience strategy, omni-channel strategy, portal KPI, portal pitfalls and best practices, portal security, portal governance, digital program management, and portal performance engineering. In the third section, the book presents four case studies related to intranet portals, retail portals, customer service portals, and portal content management. It discusses business drivers, challenges, portal solutions, and solution benefits for each of the case studies.Written by a seasoned practitioner, this book balances the core topics of modern portals along with emerging technologies in the digital space. Suitable for the entire digital technology community, including IT managers, digital architects, developers, and testers, it provides you with a practical guide for successfully building best practices-based digital platforms with forward-looking features.

Anbieter: Thalia AT
Stand: 04.06.2020
Zum Angebot
Beginners Guide to Digital Marketing: How To Fl...

The next thirty days could change the life of your business. How To Flood Your Website With Traffic in 30 days Learn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who has been guiding small businesses and national brands to Internet success for more than nine years. By using his 30-Day Plan, you'll have real, solid benchmarks for your success and tracking your progress toward making money with your latest endeavor through the application of digital marketing. This book will guide you, step-by-step, through the process of developing your presence on the Internet - from assembling your virtual team, to creating a website that will draw the right kind of traffic, to enacting an email marketing campaign to convert leads into customers who buy. Along the way, you'll navigate the complicated waters of SEO and social media. Through extensive examples, you'll come to understand how to address the needs of your target audience, making sure that as they enter into the buying cycle, they come to see your brand as providing solutions to problems they didn't realize they had. Lastly, with the 30-Day Plan, you'll see your enterprise grow in stages you can see with results you can measure. If you want your next product launch to succeed… If you want to increase the reach of your service… If you understand the value of a marketing program that's both comprehensive and simple to put into practice… you owe it to yourself to read Beginners Guide to Digital Marketing.

Anbieter: Thalia AT
Stand: 04.06.2020
Zum Angebot
Enterprise Content and Search Management for Bu...
67,99 € *
ggf. zzgl. Versand

Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution--or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today's digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices--along with an illuminating end-to-end digital program case study. * Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system * Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs * Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions * Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study * Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today's hyper-connected world.

Anbieter: Thalia AT
Stand: 04.06.2020
Zum Angebot